7 Steps to a Successful Social Media Video Marketing

Era from 2013 to 2018 witnessed a 32% yearly increase in the number of time individuals spent watching online videos starting the trend of video marketing.

The number is still increasing day by day.

Keeping this point in mind, advertisers need to observe this if they want to plan on fostering their video marketing strategies on social media.

Along with this, these marketers need to be familiar with the 7 steps to successful social media video marketing.

Fortunately for us, there are some prominent steps that can be used while creating social media video marketing plan.

These steps are not restricted to a particular platform rather they can be used for every social media platform available online.

With the wider use of videos, the competition in each industry has been increased dramatically.

Hence you must be aware of the valuable steps or tips necessary for making video marketing achievable.

Follow are vital steps for making an effective social media video marketing technique.

  • Put forth objectives for video marketing
  • Choose your platform(s)
  • Select your video types
  • Plan content creation
  • Plan for post-marketing
  • Schedule and promote
  • Comprehend and analyze data

Put forth objectives for video marketing

Toward the start of any new social media video marketing, there’s a need to put forth objectives.

What do you want to achieve with your video marketing? In which category of the marketing funnel, will your videos fall?

What is the main motive of launching these videos? What will be your target audience?

If you are marketing for the first time, we suggest you list a couple of objectives so you don’t become overwhelmed.

An example of a video marketing objective would be to increase brand awareness.

This is really important as your overall social media video marketing depends upon it.

Keeping this in mind, you can effectively deliver and focus on the key objective.

For certain brands, videos are used vigorously for marketing.

Marketers can begin advertising on the product page on the site and afterward, branch out to land in a social advertisement.

While they can also make videos just for online promotions. This is particularly valuable for direct-to-customer brands like Chanel, Louis Vuitton, etc.

Where product videos are important to assist the shopper in picturing themselves with the bag.

There are five phases of the marketing funnel and videos can fall effectively into each stage, as long as you foster your social media video marketing content technique to deliberately focus on these stages.

As you decide what your objectives are for video marketing, think about where they’ll likewise fall in the channel.

Realistic portraying the different phases of a social media video marketing pipe, defining your objectives and recognizing the channel stage will assist you with making exceptionally compelling suggestions to take action in your video marketing content.

Choose your platform(s)

Each significant social media platform has its own video form.

Older platforms like Facebook offer a few types of videos while more current ones like Instagram, Snapchat, and TikTok depend entirely on one video form.

If you are new to branding and want to deliver a successful social media video marketing plan then begin with the ones where you as of now have crowds laid out.

Choosing Facebook, Snapchat, or Instagram platforms would be a decent start as it is recorded that the audience available on these platforms spent around half of their watching videos.

One more consideration for picking the right stage for you is knowing what your competitor is offering and what video aspects must be shown. This is significant since, in such a case that you might want to repurpose your videos, it’s ideal to pick platforms that suit you well.

Social Media Video Marketing Formats and Elements

As various social platforms consistently add more elements and features, it very well may be difficult to monitor what sort of video content can be transferred where, or when you could have to do some extra modifications or improvements.

Here are the main points for your reference that you’d really want to know while uploading videos to each social media platform:


  • Landscape and Portrait oriented video
  • Livestreaming
  • Short clips


  • Two formats of video orientation- Portrait and Landscape
  • Livestreaming
  • Facebook Stories


  • Two formats of video orientation- Portrait and Landscape
  • Livestreaming
  • Instagram Stories
  • IGTV
  • Instagram Reels


  • Two formats of video orientation- Portrait and Landscape
  • Livestream
  • Twitter Fleets – Stories


  • Landscape oriented videos
  • Livestream


  • Portrait oriented video

At last, if you plan on marketing recurring video series, for example, product how-to guides, then take help from networks like YouTube and Facebook where you can arrange them into playlists.

Recently, Instagram uploaded a series element for IGTV, as well.

Select your video types

There are many kinds of video types out there, and it’s quite difficult to know where the videos will be put on online platforms- videos can be used for various purposes to support your overall marketing strategy.

Choosing the kind of video that turns out best for your image is a significant step in your social media video marketing strategy.

It is quite true that not all videos will be similar and that’s perfectly normal as overall they will be assisting with your key objectives.

The following are a couple of video types and their prominence.

Though each one of them is different; however, each one solves a different purpose required for your business.


These are instructional videos and can enhance brand awareness for new clients.

They regularly take a not-so-much easygoing but rather more cleaned tone and layout the brand as a specialist.

In case, you plan to create educational videos for current clients, the videos could be centered around guides and ways to benefit from your product or service.

Making Of

These kinds of videos give a look into the company’s activities, staff members, operations, management, etc.

Usually, they serve to engage the crowd or give a virtual look in the background processes.


With visitor speakers, interviews are an incredible approach to acquainting your crowd with a new powerhouse as well as the other way around.

Giving the virtual mic over to a visitor can be fun and give somewhat more genuineness to your brand.


These incorporate jokes, adorable young doggies, and even tricks.

They serve exclusively to engage the crowd yet can be an extraordinary approach to emphasize your brand identity and voice and build a sense of community among your crowd.


In marketing, these videos appear as though client features and assist with making social evidence for your company.

Videos that grandstand how a client used your product or services and their fulfillment with it work on an association level: preferably, a potential client will see themselves in that video and be convinced to buy.

As indicated by the above survey, 48% of buyers need the video to reflect the particular item or service that they own or are keen on.

Whenever you’ve figured out which kinds of videos to promote, it’s an ideal opportunity to move onto arranging the real video.

Plan content creation

A decent content creation plan will save you time and money over a long period.

Regardless of whether you plan it with a flowchart or older style pen and paper, you really want to know how successful social media video marketing will be made and shot.

You have choices for content creation and after creation. To achieve the same you can hire a content agency that will reduce a ton of the pressure in stages 4 and 5.

They’ll deal with all of the preparation and endorsements, you simply need to give the direction.

However, if you plan to do it all on your own, then you’ll be required to follow the below necessary steps:

  • Arranging hardware devices and shooting material
  • Writing and modifying the content
  • Storyboarding the video
  • Arranging the place for an ideal recording.
  • Gathering the desired individuals who are included
  • Finding the person or agency for the video to be altered
  • Figuring out who will confirm each progression. For instance, you need to ensure that the content sounds great and is in accordance with your voice. This could require two individuals to audit it.
  • Make sure that the music you’re utilizing is perfect for you.

As you go through the content creation plan, you’ll discover a few different ways that you want to change it or things you missed before, particularly assuming this is one of your first made for launching a successful social media video marketing.

After your strong marketing plan is executed, it’s an ideal opportunity to continue on to post-marketing.

Plan for post-marketing

You need to manage a lot of time to plan and execute post-marketing, particularly if your videos are meant for the purpose of the advertisements or something of greater needs.

After videos are created and sent for changes it doesn’t mean simply cutting scenes and assembling them back to music.

It additionally incorporates options like captions, text overlays, CTA (Call-to-action) screens, and much more.

The more you shoot or make additions in the videos, the more cleaned you need it; thus, the additional time you’ll require.

Though there are a plethora of modifications available on YouTube and Facebook from where you can edit your videos, change your target audience, edit the caption, add tags, and much more.

Schedule and promote

Once your video is all ready, it’s time to upload it. For uploading the video and to successfully promote it, you need to schedule it at the most appropriate time i.e. when your target audience is most active on the social media platforms.

A right and successful social media video marketing require one to promote it at the right time and right day.

Though some social media platforms like Facebook allow people to manage publishing tools; however some won’t.

You must remember that a single video is not sufficient on social media platforms.

You need many more to attract and handle customers on these surfaces.

However, you can promote a single video multiple times in a month.

This gives a better opportunity to save video creation expenditure and spend the same on promoting the earlier ones.

One fully edited and approved video can be uploaded and promoted for many months on several social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc.; all depending on your promotion budget.

You can even cut videos into shorter clips and then promote them.

You need to think out-of-the-box when launching successful social media video marketing.

If you plan to Livestream your videos, you will be required to upload and promote them multiple times so that the maximum number of viewers can be achieved.

Comprehend and analyze data

The last step in launching a successful social media video marketing is the most significant of all: measuring and analyzing it.

You won’t know how your video is performing unless you investigate the insights related to it. What is the view counts?

How many people have watched it? How many shares, likes, or comments have your videos received?

There are several measuring tools with a wide range of metrics available online that can help you in analyzing your videos’ data.

Plus, every social media platform has its very own measuring system that will let you know how every video performed, now and again even down to the number of individuals who watched the initial three seconds of your video.

It’s additionally essential to remember that considerably older videos will be watched.

With the right blend of keywords and a catchy subject, even a few-year-old video could captive your clients’ attention today.

With these seven steps to a successful social media video marketing, you can make creative videos for YouTube, Instagram, Facebook.

There are other platforms that assist in supporting your promotion campaigns.

Remember that a convincing video asset can increase your targets’ reach, forge a passionate association with shoppers, and make them loyal through enticing storytelling. Check it out!


Custom Logo Design Company: Expectations vs. Reality

Logo designing is all about giving a visual look of your brand’s essence to customers. However, when planning to hire an agency make sure to be aware of various outcomes. So, here we are going to discuss Custom Logo Design Company: Expectations vs Reality. 

Logo designing is the reason for a business to layout a visual image for their brand and stand apart from the market competitors. It not only consists of symbols, letters, and words, it is one of the essential parts of branding in which a business owner puts his extensive efforts, visualization, and huge thought process.

In the most recent couple of years, business logos have turned into a fundamental strategical tool for promoting a business. It is said that over 80% expansion in brand recognition is accomplished utilizing a colored logo design.

Though initially, it appeared to be a simple task, it is significantly trickier than whatever you expect. When you have to describe your business goal using words, it’s quite easier. However, it’s the opposite when images have to be used.

So, here is all we have for Custom Logo Design Company: Expectations vs Reality.

Custom Logo Design Services: Expectations VS Realities

Logo planning is a long and exhaustive process. A logo design takes time to get approved since the business’s identity entirely relies upon it.

That is the reason custom logo design companies charge tremendous amounts of cash for creating an extraordinary corporate logo plan for your brand.

With that being said, let’s take a glimpse at some of the assumptions that business owners have in regards to custom logo design and how they contrast from the real world.

Exception 1: My Logo Should EXACTLY Represent My Brand

Probably the greatest misguided judgment businessmen have about their logos is that the custom logo design company should showcase your brand’s image in one go.

Logo designing companies invest an enormous amount of time explaining these misconceptions, which typically confuse or affront the clients.

Reality: Logo needs not be similar to brand identity. You can explore unlimited conceivable outcomes while thinking of your brand’s logo without restricting it to any familiar seal or symbol.

Take motivations from big giants like Apple, Nike, Chrome, and Adidas, whose logo designs make no strict association with their products or services.

Snowflakes Software’s logo maker gives you an easy way to create custom startup logo designs. Try it now to make your business stand out with an impressive logo.

Exception 2: Logo Design Company must include a Symbol

As a matter of fact, some business groups accept that having an image in a logo configuration is compulsory or find it quite obvious in designing a logo.

They believe that a custom logo design company must showcase their talent by adding a symbol in their logo and no matter whether they add any text or not. 

Reality: But that’s not the case because if that’s true, we could not have possibly known what Samsung, Google, and Netflix are!

Their logo designs contain letters in order which are written in various tones, text font styles, and vibrant colors.

Though having a symbol is a great way of expressing your brand’s identity, however, it is not mandatory.

Numerous business logo designs have an image addressing something exceptional with regards to the company itself.

Take Apple Inc., for example, which represents the symbol of lust and knowledge.

The chomped black apple addresses a human hunger for information, and using Apple products would enlighten individuals by gaining information and quench it.

The philosophy behind the logo design is remarkable, so Apple’s logo is viewed as one of the most mind-blowing corporate logo designs ever to exist!

With or without images or symbols, a custom logo design company can draw in hundreds and thousands of audiences, given its philosophy is exclusive and remarkable.

Exception 3: A Custom Logo Design Company must include a Complex Design

Most business owners believe that a custom logo is incomplete without having a complex design. 

Troublesome ideas or complex designs get us intrigued or confused and stick in our minds.

This is why new companies regularly ask custom logo design companies to make complex logo designs with unpredictable details so it stays in the prospect’s minds for quite a while.

Reality: However as much as the idea sounds engaging and worth checking out, it isn’t required in any way. The best logos ever are most straightforward in design.

Brands like FedEx, UPS, and Marvel Studios have probably the least difficult logos in the business world, yet their effect is felt on each side of the business. Since everything boils down to the thought behind a particular logo plan by the day’s end!

Exception 4: A Great Logo Design Stands the Test of the time.

A great custom logo design company can offer you the best logo. However, on the off chance that you expect your finalized logo design would effectively work throughout the years or for a quite while without an inch of change, you couldn’t be more wrong.

Reality: In the real world, a business logo is really like some other part of the business. It, as well, needs customizations every once in a while to adjust well to the changing plan and market patterns.

Let us take Gucci, for example; its logo configuration is one of the most remarkable design styles in this present reality. It’s just about 101-years of age now. Its logo has gone through different changes during the brand’s life expectancy.

Closing Thoughts

Hiring a custom logo design company is a paramount decision in shaping your brand’s image.

A logo design can either make the moment or break your business which is why finding a worthy custom logo design company is mandatory.

Curated under the guidance of professionals who have expertise in tools and resources will be the best decision for a business.

A convincing logo design can carry significant effects on a business. Being an entrepreneur, you should have a reasonable thought of what sort of logo design you need for your organization. Put real and practical objectives to get the accurate logo design for your organization.

All said, make sure to get your logo crafted by an expert custom logo design company that makes an unbelievable logo design fusing the most recent and relevant design patterns.

App Development Uncategorized

Use Cases for Cross Mobile App Development Services

With the advancement in innovation, smartphones have been significantly rising, and due to their popularity, all big and small entrepreneurs have bought their services on mobile apps.

Hence, with a single click, users across the globe can now take advantage of online services.

Having these apps online builds trust among customers and serves a greater purpose.

To help you understand the benefits of such apps, we have listed top use cases for cross mobile app development services.

Top 7 Use Cases for Cross Mobile App Development Services

Undertaking cross mobile app development services, a brand establishes a positive relationship with customers.

The targetted audience begins trusting your brand and its products. But to earn more, you would require the right tactics or strategies.

Using such a winning design, you can unleash the more significant potential necessary for your business.

So, here are the top 7 use cases for cross mobile app development services:

Collaboration and Conferencing

With cross-mobile app development, a company can enhance its communication and collaboration among staff members. Using a mobile app, they can easily and quickly connect. Further, you can transfer your ideas and opinions to other members working remotely or located at a different place.


Considering cross-mobile app development services, you can organize your schedule. Setting the alarm or showing a busy schedule is also possible through these apps.

Moreover, you can approve or disapprove numerous activities using cross-mobile apps. Customized apps can offer a quick facility to managers to respond to employees’ requests for leave, overtime, or time offs on the go.

Travel Planning

While these handy apps help employees stay connected with work even during travels, they also assist them in tracking the itinerary, scanning receipts, and more at their fingertips.

Besides, now travelers can book a trip, view offers and discounts, explore packages and can attain a fast, frictionless, and helpful experience.

Asset Management

Cross mobile applications are valuable for tracking the company’s resources. This is extremely useful when they are moved between various staff workers or conveyed by employees when they are voyaging.

Utilizing cross-mobile app development services, an organization can undoubtedly follow its resources and devices from any place.

Work Orders and Signature Captures

Using a cross mobile app, a company can electronically create work orders, and further supervisors can assist the orders to the team. This has been really helpful for employees in keeping a record of the latest orders.

Besides this, employees can attain digital signatures of their customers or distributors once the given task has been accomplished or the required product has been offered. This saves the employees from maintaining the hard copies of confirmation of received products or services.

Increase in Target Audience

Leveraging cross mobile app development services, a brand or a company deploys its app over various platforms, including the web too.

This clearly means that just by building a single app one can target all platforms of mobiles like Android and iOS and web too. Hence, a company maximizes its target reach.

Reduction in Development Cost

The cross-stage application development depends on the idea ‘compose once, run all over the place. Reusable codes and Agile application development cycles and devices can lessen the expense of development.

In this way, to work on a business on different stages in a savvy way, there could be no other choice than to cross-platform apps.


In today’s era, opting for cross-mobile app development services can be a better idea to maximize profits at a lower price.

Besides these top use cases for cross mobile app development services, there are other applications too like fewer technical barriers, easy and quick hosting, cost-effectiveness, easier maintenance, quick cloud integration, etc.


How Digital Marketing Can Assure Your Budding Startup A Sure Success?

Digital Marketing has turned out to be one of the worthwhile type of promoting strategy for brands who wish to develop their business radically and effectively. Digital Marketing refers to showcasing with the assistance of digital channels or mediums, for example, websites, social media platforms, blogs, web journals, email, applications, and so on. It helps to connect with a large audience everywhere, produce successful leads and therefore generate income. 

Some benefits of Digital Marketing that can work excellent for your sprouting startup:

  •  Improve your visibility– No matter whether the size of the business is small, medium or large, with digital marketing, every organization can create consistent and solid branding. Promoting your brand/business is the most ideal approach to take it to the next level. With online marketing, you can expand your brand or item’s visibility in the new areas with the correct audience for your business.
  • Target the potential audience– Digital Marketing now becomes a boon to the brands who precisely want to target that audience which people you want while online marketing. You can now target the audience in terms of interest, age, geographical locations, etc. The definition of audience targeting is exactly what you’d expect. It’s the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.
  • More conversion and better revenue- One of the most primary part of the business is marketing and it also performs an important role in making the business a success and generates revenue. Conversion in digital marketing means how many visitors of a business website are actually converting into customers. The businesses online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go waste. If your conversion rate is higher, then the revenue will be greater.
  • Genuine Engagement– It is to be remembered that customers are the ones who help to prosper the business. Creating customer loyalty means developing long-term relationships with your customers. This relationship fosters the spread of social proof (like 5-star reviews & high engagement) and repeat customers that increase increases brand loyalty to a large extent.
  • Mobile-friendly approach: If your brand has a responsive design, then it has more plus points than that brand doesn’t have. Whether you’re sitting or moving from one place to another, you would opt for your mobile phone for your work. So every business should have a responsive website that helps in increasing the conversion rate.
  • Earn People’s Trust– Trust is one of the most fundamental parts inside connections and there is actually no distinction with regards to digital marketing and brand content. Expanded trust with an individual or brand will regularly lead you to cooperate, connect with and devour content that the brand creates all the more as often as possible.

Few techniques that can work impressively for your startup are listed below:

  1. Search Engine Optimization(SEO)
  2. Social Media Management(SMM)
  3. Pay-Per-Click(PPC)
  4. Email Marketing
  5. Content Marketing
  6. Video Marketing

Digital marketing is evolving day by day. It is actually the future of the business. No sector can survive without the use of the internet and adopting the digital marketing. Also, this will never remain same and changes are coming with the new trends that are out of the box. Organizations should understand this business essentiality which helps them to grow tremendously on the basis of their online presence.

Read about Digital Marketing Services provided by Snowflakes software.

Leave behind the traditional thinking and tactics, the modern era is all digital, take the benefit as much as possible from it!