For the success of website, it is important for everyone to understand what is SEO? What is the role played by SEO to rank up the website and other benefits of good SEO to the website.
WHAT IS SEO?
SEO stands for SEARCH ENGINE OPTIMIZATION. It is important for a proprietor to optimize the website and understand the meaning and need of good SEO. SEO also helps to improve the ranking of the website in search engine by making the website’s URL friendly, faster in speed and easy to navigate. SEO is the guidelines for the making and ranking of a website. In other words, SEO is the process of getting free traffic or we can say organic traffic on the website.
TYPE OF SEO
ON-PAGE SEO:-
This is the first step when we start working on SEO of the website. On-page SEO includes the following steps.
1. Business Analysis
2. Keyword Reseach
3. Meta Tags – title and description
4. Content Optimization
5. Header Tags
6. Image Optimization
7. Canonical Issue
8. Speed Optimization
9. Robots.txt file
10. Sitemap.xml, etc.
11. Google Webmaster
OFF-PAGE SEO:-
The second step in the process of SEO is known as off-page SEO. It includes many steps and helps to get the outbound links to our site which help to improve the number of traffic on the website.
1. Search Engine Submission
2. Web 2.0
3. Forum Posting
4. Social Bookmarking
5. Business Listing
6. Classified Ads
7. Image Sharing
8. Blog Posting
9. Infographic Submission, etc.
Above are the main steps which we have to follow sincerely because it help us to improve our website visibility and because of SEO our ranking get improved automatically. When our site starts to build links, it leads to improve Alexa rank, Traffic on a website and also help to increase the organic search.
WHY SEO IS IMPORTANT
In the era of Digitalization, SEO is getting more and more importance. Millions of users are looking for an answer to a simple question that is HOW TO RANK THEIR WEBSITE ON TOP ??
The solution is here guys, just follow the steps of SEO properly and complete the process for ranking high. If you want to meet your business objectives and want to grow your blog, website or online store than SEO will help you in doing so.
Generally, when we search anything on Google or any other search engines, we open first 4 or 5 links and get the matter or product we like. So, to get the traffic to your website or blog or business site, it is necessary to be in the 4 or 5 links which we get with the help of good SEO.
Keyword used in headings, tags, and descriptions must have high search volume and low competition. It helps to get our website ranked higher and also help to get more and more traffic to our website. Keyword stuffing is not a good option, it will bring your rank down as it is not allowed by Google.
Always keep in mind while writing the content that it must be relevant to the topic you choose to write on. Also, the keyword you use must match the content.
Try to link up your website with the social media. Always stay active to your social media connectivity because it helps to generate traffic from social media and more traffic means higher rank. Make accounts on social media like:-
1. Facebook
2. Twitter
3. Instagram
4. Youtube
5. Google+
6. Linkedin
While doing SEO, remember to check the speed of the website. The website has a high speed is good and that gets easily rank on search engines.
If you have a big website, such as more than 8 to 9 pages then try to opt sitemap so that your all pages are indexed and crawled by the search engines and help the users to get the information provided by you.
In case, you have the same products like any other website then it is very important to have a good SEO because the search engines will optimize the website which has better SEO.
Usability of a website also is improved if you have a good SEO active on your website.
A website must be mobile friendly because the 80% users open the website on mobile phones.
CONCLUSION
At the end, we conclude that for ranking any website, blog or online store on the top, it is necessary to have a good SEO. SEO is the main process which helps to improve the usability of the website. It follows every corner of the website and brings out mistakes which make our website ranking down.
