Category: SEO

SEO is an advanced way to make any website error free & user friendly. In the past few years, there were a small group of people who knew about search engine optimization. But, now time has changed & everyone first plans the SEO techniques & then design website accordingly. It has been proved in the past many researches that SEO is the only method through which business owners can easily gain the profit in their business. Search engine optimization provides the benefits that no other techniques can do such as gain quality traffic, get visibility, boost brand awareness and productivity.

Now everyone is fully aware about SEO and it’s benefits. But, what are the main reasons that most of the websites are not getting good rank on Google and does not succeed in their business as their competitors are. There may be a lack of business plan for SEO, knowledge of SEO, implementation of SEO or any other related things.

SEO doesn’t mean you just need to focus once on your website & if you think like that,you have not understood SEO properly. In a fine language, it is a steady process to optimize and gain more & more traffic on the website.

Basically, the most important elements needed in SEO are traffic and search engine ranking. These both are interlinked with each other & complement each other together. You cannot get more traffic without impressing search engines and even not rank on Google without getting quality traffic on website. So, what is the first question that comes in your mind?…Is that how you can impress the search engine or get traffic on website? If yes, then start to focus on the user’s requirements and your backlink strategies.

To gain the quality backlinks, you just need to focus on the following SEO techniques:

1. Analyze Website

To start any backlink gaining process, it is very important to look once on the website content and usability. It is the top most reason to fail in getting the backlinks because no one is interested in providing backlink such website which is not relevant to users.

2. Social Media Sharing

Social media platform is the most important place to engage with targeted audiences and attract others who may provide the backlinks to your website. You can also, get direct backlinks from social media sites by adding website on your business profile and sharing the website’s blog posts, video, images, etc.

3. Video Sharing

As video is more appealing than any other promotional stuff. People get attracted more towards video than any other media. You can gain backlinks using video submission on different video sharing/submission websites.

4. Guest Blogging

Guest blogging is an important process to get the quality backlinks from different websites. There are many websites which accept guest blogging so you can search those websites and contribute in their guest blogging. By adding your website link on your guest post, the reader may also visit your website.

6. Give Testimonials

Testimonial, you all are very well aware about that, but do you know that you can gain backlinks through testimonials. You can provide the testimonial to your service provider & also you can ask them to add your website link on their website.

8. Ask for Backlinks

If you are in the initial stage of your business, so this one is the very important and powerful technique to gain the backlinks. Just make an appealing email and send it to your friends, relatives, clients that have their own blog or website. The point that you should keep in mind is that the website must be related to your niche and having good domain authority.

9. List Site on High Domain Authority Directories

There are many directories in which you can submit your website and gain the quality backlinks. But with that, there are also some websites which have no real values and may harm your website as well. So, gaining traffic from directory submission is good, but only from trusted websites.

10. Broken Link Exchange

It is time consuming, but a great way to get backlinks from other website. You just need to find the website that consists broken links and contact them about that. Also, suggest them to replace that dead link with your link.

On page SEO strategies is optimising individual webpages in order to rank higher and earn more relevant traffic from search engines. On page SEO refers to both the content and HTML source code of a page that can be optimised, as opposed to off page SEO which refers to links and other external signals.

Thus, On page SEO has changed a lot over the years, so it is important to be updated with the latest On page strategies.
Off page SEO even plays an important role as it refers to the techniques that can be used to improve the position of a website in any search engine for example Google, Yahoo, Bing. Off page SEO mainly refers to the ranking for your website’s web pages.

Some important On Page SEO strategies are mentioned below:-

Meta Tags –

A unique meta title & description for each web page is compulsory. For relevant meta tag, use targeted keywords so that search engines can pick up on it and to introduce users about the page. You must write a meta description in a user friendly way that is related to the page.

Post Permalink Structure –

An important On page metric is to make sure your URL is displayed correctly. To make URL search engine friendly, you can place your targeted keywords in the URL and do not use any special characters like commas, brackets, symbols, underscores, etc.

Heading Tags –

Heading tags are usually used to highlight several headings, sub-headings and other important points. In WordPress, the standard title tag is H1. More than one H1 tag is not necessary and for the segments of content, use H2 and H3 tags, but not too many. Google frowns on the excessive use of many H2 or H3 tags.

Keyword Density –

Aim to have the density of keywords in content. It should be around 1.5 percent using a variety of LSI keywords. It is a good strategy to write your main keyword once in the first paragraph as well as in the last paragraph.

Images –

Placing keywords in the “Alt text” and “image title” helps in making your content article more targeted and focused. Large images slow down your site speed and slow images never rank well on the search engines. So you need to add Alt txt with images and optimise the images for better SEO performance.

Internal Linking –

Always be sure to link your webpage with other webpages. Internal linking leads to visitors spending more time on your website, which will automatically distribute your page ranking to other site pages.

Write Quality Content –

Quality content is the major part of the optimisation process as more the quality content on the website the possibility of ranking higher is easier. So always optimise your website’s content and avoid duplicate content.

External Linking –

Linking to other external sites that are in the same niche of yours or of a similar topic is a vital part of the process of optimization. Remember to link to only trusted websites. Get here 10 very important quality link building ideas.

Robots.txt File –

Adding robots.txt file is the best practice, if you wish to instruct to web robots about the webpages which you needs to crawl or not.

Sitemap –

A sitemap is a road map for users as well as crawler as HTML sitemap uses for visitors and XML for crawlers. This will help crawler to crawl your all important pages on website and indexed & ranked pages on search engines.

Site Speed –

To make any website fruitful, the site speed plays a very important role. A quick loading speed of website helps to stay visitors on website and motivate them to visit website again.

The digital marketing industry is a dynamic industry and it never slows down as interactive marketing. The marketing strategies and acquiring new customers tactics are growing day by day. The growth of the social web has led to increase of new interactive channels to target the right audience.

The basis of marketing never change though, basically they remain like creating something unique, eye catchy for the audience. But, the thing that changes is that the marketer has to regularly acquire new skills to understand the preferences and consumption patterns of the target audience that keep on changing with time.

For example—52% of the marketers in India and around the world still consider video as the type of the content that gives the best return on investment to the company. The Cisco predicts that by 2020 video will attract the attention of a majority of customers and around 43% of people like to watch videos that too something creative from the marketer.

In the last year 2016, a good growth and revenue was the priority & converting leads to customers and increasing website traffic remained the main concern of most business houses. The interesting reality of digital marketing is that it moves with speed of rocket so as the technologies grow the whole world converted into digitalization.

So the year 2016 was the year developments in the fields of social media, mobile marketing and user experience. Now, the question arises quickly what will be the trend in 2017. Let’s have a look at the trends in this year.

1. In-Store Marketing

This may not seem like a branch of digital marketing, but in this year distance between the physical and online sales will narrow down even more.

Nowadays, 80% people use their smartphone to purchase the products. The stores like Amazon, Snapdeal and many more are the highest growing eCommerce sites. This year will see more and more people buying products from such online stores. The number of people willing to receive mobile alerts will also increase. So the business houses and companies will have to make a right mobile strategy to capture customers in store through digital techniques.

2. Eye Catchy Videos

With the advancement of digital technology, the eye catchy videos accounted for 50% of the mobile traffic, which means more videos will be shared in the coming months. The company will give more attention to the content and creativity in video creation particular in this social media.

The marketers are using so many social platforms like Facebook, Twitter, Pinterest, Instagram and periscope by posting live videos to communicate with their customers. These days people having interest in videos.

3. Social Media Marketing

There is still a huge interest in social media because of its reach and advanced options to attract audiences. The recent research shows that continued growth in social media usage overall, but with the reduced popularity of some social networks in some countries. As social media consumption are getting more and more and the big players are monopolizing the market, there can be a lot of significant changes in social media in the upcoming years.

For example, Twitter and Facebook are declining in many western markets while Snapchat, Instagram and Pinterest are still growing in usage. Now the business needs to ‘pay to play’ strategy to get the reach needed to have an impact. They have to make continuous efforts in their targeting and re- marketing options.

4. Wearable Mobile Devices

Wearables are one of the trendiest products like Apple Watch, activity tracker, etc. The research shows that there are 7.22 billion mobile devices are active in the world that shows there is more technology in the world than people. So it is easy to understand why business houses do a lot of smartphone marketing.

In 2015, the wearable market is about $2 billion and now in the current year 2017, it is expected to reach $4 billion or above.

5. Interactive Content

In the current digital marketing scenario engaging the audience is everything, and marketers succeed when their audience not only use that content but also like it and acts upon it or share it.
As the digital technology getting changed with the pace of time, the brands and the businesses engaging consumers are seemingly endless, and it also shows that is more valuable in 2017.

Now the time has come to pay attention to the these advanced digital marketing trends that are beginning to emerge.