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Search engine SEO

Can social media marketing really help my/any business?

If you are a business owner then you might be aware of the recent changes impacting the eCommerce and non-eCommerce world today.

The change in digital marking is expanding rapidly but if you’re unsure about can social media marketing really helps your business then you have come to the right place.

Today, we’re about to discuss what is social media and what are its benefits for businesses.

So, let’s get started! 

Social Media Meaning

Social media has revolutionized marketing. It can assist you to expand your business and connect you with your customers. But what exactly is social media?

Basically, social media is an online communication that enables you to interact with your potential audience and provide data in real-time.

Platforms like Facebook, Instagram, LinkedIn, Pinterest are some of the social media platforms where a business owner can market their services or products.

These platforms permit users to create their own page or profile, share information, offer services, promote their services/products, network with others, and finally generate sales.

8 Benefits of Social Media Marketing for Business

We all know that social media is playing a significant role in business so here are the reasons why social media marketing is beneficial for your business:

  1. Social media is cost-effective 
  2. Social media is a great way to provide client support
  3. Social media assist you in expanding your market reach
  4. Social media helps you in doing market research
  5. Social media enables you in developing your brand
  6. Social media reaches all ages and demographics
  7. Social media is everywhere- yes, everywhere!
  8. Social media can make a big difference in your email marketing strategy

Social media is cost-effective

Social media marketing is quite cheaper than the traditional form of marketing because the paid promotions cost is budget-friendly rather than setting banners, boards, or even putting newspapers advertisements in your local area.

You can take advantage of the low-cost online advertisement features provided by social media platforms in order to promote your content. 

By using social media advertisements, you will not only reduce your savings but can also connect with a larger area of customers.

Ultimately, you can increase your business revenue by creating a client network and advertising. 

Social media is a great way to provide client support

Currently, offering excellent client support is definitely the first concern for your small or big venture.

Yet, alongside the two-way communication that social media platforms offer, it also provides a novel chance to move forward with your client support game and give instant delight to your potential audience and active customers.

This will permit you to display exactly how much you care about giving a noteworthy service and will guarantee that no client request goes unrecognized.

Also, by checking online media for client feedback and offering a reaction, you can drive genuine business results. 

It is found by Bain and Company that businesses that interact with clients and administer their requests by social media procure 20-40 percent more revenue on every client.

Social media assist you in expanding your market reach

Indeed, social media helps you to expand and generate brand awareness.

But, do you know even more significant than brand awareness, it offers you the opportunity to connect the dots with the target audience. 

Through the traditional form of advertisement, your market area or target reach doesn’t expand, however with social media marketing you can grow your market even internationally.

Additionally, using social media platforms you create business fans, followers, and even connections who are entirely the people interested in your brand or have availed your services or used your products, or even who know you quite well. 

Social media helps you in doing market research

Using social media marketing for your business you can analyze your target audience, understand what people are expecting from your organization, and offer their desired services.

Further, you get to know the current and emerging trends prevailing in the market related to your business.

One of the best ways to do so is by monitoring and searching industry, brand, or product related hashtags or even you can search for related groups on social media platforms.

A plethora of online platforms provide comprehensive tools to perform market research. This in turn boosts your traffic and improves your sales.

Social media enables you in developing your brand

Since social media is really popular these days, it allows you to develop your brand with ease.

As per research, nearly 70% of adults use social media platforms which clearly means that by offering services on these networks you can touch nearly every client that walks through your profile.

With the extensive reach and dynamic functionality of these platforms, developing your brand online is perfectly easy.

Using such features, every big and small business can unleash new potential.

Social media reaches all ages and demographics

The age barrier goes against social media. Yes, that’s true! Using social media campaigns or promotions, you can offer your services to all age groups.

So, no matter how old or young your target audience is, chances are the majority of them will view your provided service or product. You can even set which age group you wish to showcase your campaign. 

Further, you can choose the city or area where you wish to display your paid campaign to the target audience. 

Social media is everywhere- yes, everywhere!

Perhaps, nearly 91.54 percent of the world’s population is using smartphones which means social media platforms are accessible by everyone.

With its wide usability, today’s businesses are providing mobile-friendly experiences, and its presence in our daily lives is vast for small businesses.

Currently, all social media networks including Facebook, Instagram, Twitter, and LinkedIn offer their free mobile apps to allow users to manage their presence on the go.

Much importantly, these apps give free access to users to connect with their favorite profiles or pages.

These users not only upload their images or videos but also search for businesses, pages, or even connect with the brands through social media platforms.

Having a social media presence on famous platforms where users can connect with you anytime at their fingertips definitely improve your brand identity and allow users to find you much easier. 

Social media can make a big difference in your email marketing strategy

Do you know social media has changed the way people and business owners used to think of email marketing?

Sharing your email newsletters content online across all social media platforms enables you to share content with a new audience and allow them to connect with your brand.

Using this simple tool, more audiences get to know you even without spending any money.

You can even further add more relevant content related to new updates, the latest product, upcoming offers, etc. to attract traffic and boost sales.

Closing Thoughts

The need and importance of social media marketing for business is no longer a hidden thing. We all know that smartphones and free network apps have made the shopping experience easier.

Its benefits are not only limited to these 8 points shared above. But rather an endless journey is also awaiting for businesses via social media marketing.

Since customers are extensively active on these platforms, small businesses can unleash greater horizons at work. Surely, more customers and higher revenue are not far away! 

Categories
SEO

The Complete List of Video Marketing Tools (Updated for 2022)

Are you looking for the best video marketing tools? 

If yes, then buckle up! We can showcase the complete list of video marketing tools that can cater to every business’s needs.

But did you ever think why videos? 

According to a study, it is found that by 2022 over 82% of all online traffic will include video traffic, which is far greater than expected. 

Recently, videos have evolved and are not just a medium to showcase the content, but they are an effective way to educate customers about the products or services.

For the year 2022, videos will dominate social media platforms to attract potential customers and boost sales.

In a survey conducted, it is found that an average person spends 5.5 hours daily watching videos online.

The power of video marketing and its tools is expanding day by day.

Video Marketing Meaning

Video is a tool or medium to represent visualized ideas. Promoting this medium on offline and online platforms to showcase the actual use of services or products to the target audience is known as video marketing.

The primary purpose of video marketing is to drive traffic and boost sales by displaying video content on websites and social media platforms.

Best Video Marketing Tools in 2022

If you plan to enhance your brand’s presence through video marketing, you must be aware of the complete list of video marketing tools.

Though there are many tools available, the right ones depend on your requirement.

Here is a complete list of video marketing tools (updated for 2022):

  1. VidIQ
  2. Shakr
  3. Promo
  4. Animoto
  5. Filmora Pro
  6. Final Cut Pro
  7. VideoScribe

VidIQ

This is one of the best video marketing tools used to make the most out of YouTube marketing.

VidIQ allows marketers to boost YouTube video views, track video performance, research best keywords, and do much more to improve the video’s organic reach.

Salient features of VidIQ:

  • Research best keywords for your content
  • Monitor video performance
  • Thumbnail generation
  • Brainstorm ideas with AI (Artificial Intelligence)
  • Email alert for top trending videos and much more!

Price:

Following four plans are available for users interested in VidIQ:

  • Basic plan: FREE
  • Pro plan: Starting at $7.50/month
  • Boost plan: Starting at $39/month
  • Boost+ plan: Starting at $415/month

Shakr

Shakr is among the top video marketing tools that offer creative automation for video.

The agency provides a range of video designs that you can choose for your brand. Not just YouTube, but you can scale your video to all social media platforms.

Perhaps, it’s a well-known online video making and editing tool designed to meet the need of all sizes of businesses.

Using the tool, marketers can boost their branding on a larger scale.

Having a plethora of video features, business owners can create striking and magnificent videos to attract customers and drive more traffic.

Additionally, Shakr is a user-friendly platform where one can develop videos most easily and share them on social media platforms within no time. 

Salient features of Shakr:

  • Easy to use
  • Multiple options are available in one place
  • Custom video designs
  • Business-oriented templates

Price:

Shakr provides three different price plans for various business requirements:

  • Creative Automation: From $2000/month
  • Innovative API & SDK: Custom pricing

Promo

Promo.com is one of the most popular video marketing tools wherein you can create any type of content, such as compelling video ads, social media videos, product videos, explainer videos they have millions of templates for any kind of business type and it fits all types of contents. With Promo You can also make videos for advertisements easily and effortlessly. It helps you market your products or services increases brand awareness and expands your reach and entices your customers.

Salient features of Promo:

  • Easy to use for beginners.
  • Smart and easy video creation.
  • Unlimited access to thousands of ready-made templates.
  • Free tools are open for video editing.
  • No experience necessary
  • Bring any idea to life in minutes – by yourself.

Price:

ANNUAL BUSINESS

  • $14.30 Billed annually
  • Publish Unlimited Videos
  • Unlimited Premium Clips
  • NEW Editorial Media
  • 5,000+ Ready-Made Templates
  • Add Your Logo to Any Video

ANNUAL AGENCY

  • $47.67 Billed annually
  • Unlimited Everything
  • Reseller Rights
  • White-Label Sharing
  • 5,000+ Ready-Made Templates
  • Manage Multiple Brands
  • For freelancers and agencies, looking to create unlimited videos for multiple brands

Animoto

Animoto is among the best video marketing tools that allow users to develop professional-grade animated videos.

These videos can be created on both smartphones and desktops.

The application is user-friendly, where one with little or no technical knowledge in using premium production software can also utilize its benefits. 

Animoto provides multiple templates for various businesses, such as real estate, photography, NGO, eCommerce businesses, education, etc.

Salient features of Animoto:

  • Easy customization tools
  • Free trial plan
  • Several pre-built templates
  • Unlimited video creation
  • No experience necessary
  • Free Tutorials and access to blogs

Price:

Animoto offers four different annual and monthly plans for its users, namely.

  • Free plan: Rs. 0/month
  • Basic plan: Rs. 550/month
  • Professional program: Rs. 1080/month
  • Professional plus plan: Rs. 2200/month

Filmora Pro

For occasional or casual video editors like marketers, Filmora Pro is a decent choice.

Compared to advanced video marketing tools available in the market, Filmora Pro is a much easier choice to operate and create stunning videos.

Not just it’s easy to operate, this video editing software doesn’t require technical understanding.

They even offer a one-time subscription plan for a lifetime; hence you won’t need to pay again and again for using the app.

Filmora Pro even allows its users to learn about creating and editing videos on iOS or even Android applications.

Some of the features of Filmora Pro:

  • Free trial available.
  • Advanced editing features.
  • Built-in templates
  • User-friendly software
  • 24/7 support
  • Multiple plug-ins available
  • Free tools are open for video editing.

Price:

Filmora Pro has several plans for different needs. The plans go as individuals, team & business, education, and bundles.

Prices of the same are referred as below:

  • Individual Plan: 
    • Month plan- $28.98/month 
    • Annual plan- $68.98 
    • Perpetual plan- $116.95 lifetime
  • Team & Business: 
    • For Team: Annual plan (for 1 user)- $155.88
    • For Business: Custom pricing
  • Educational: 
    • For Student: Starting from $19.99/month
    • For Educator: Custom pricing
  • Bundles: Starting from $5.07/month

Final Cut Pro

Final Cut Pro is one of the best-advanced video marketing tools. The platform allows you to create high-definition videos and market them on social media platforms.

With fast deliverables, users can deliver multiple files quickly on YouTube and other mediums.

This is a performance platform for users who wish to stick with iOS or MAC applications.

Using the software, you can create dazzling videos using highly advanced features for editing, clipping, importing, and marketing.

Salient features of Final Cut Pro: 

  • Beautiful and customizable templates
  • Dazzling visual efforts
  • Quick editing, importing, and marketing.
  • Third-party applications are available.

Price:

  • One-time payment of $299.99/ license.

VideoScribe

VideoScribe is a powerful and easy video marketing tool that allows users to create animated videos for their businesses in quite simple steps.

Using this software, a user can create amazing videos such as animated explainer videos, whiteboard style videos, cartoon videos, educational videos, etc.

Plus, the software doesn’t require any technical understanding.

Thus, you can create and market videos with royalty-free music, graphics, and more without design know-how.

Here are the features of VideoScribe:

  • Unlimited uploads
  • 7-day free trial
  • It can be used on multiple devices
  • Complete video editing and creating
  • Increase retention, boost conversions, and influence buying.
  • Wide range of pre-built images and GIFs.

Price: 

There are three different plans available for users-

  • Monthly plan: $20.65/month
  • Annual plan: $9.44/month
  • One-off plan: $566.40/month

Closing Thoughts

Video marketing tools are one of the most preferred online marketing tactics that allow users to expand their business and reach more audiences.

Having a tool that can be helpful to create engaging videos is quite essential as it can fulfill your business needs and enhance productivity.

The tools offered above are helpful for branding, driving more sales, and meeting analytic purposes.

Categories
Online Marketing SEO

10 Effective Techniques That will Help You To Gain Quality Backlinks

SEO is an advanced way to make any website error free & user friendly. In the past few years, there were a small group of people who knew about search engine optimization. But, now time has changed & everyone first plans the SEO techniques & then design website accordingly. It has been proved in the past many researches that SEO is the only method through which business owners can easily gain the profit in their business. Search engine optimization provides the benefits that no other techniques can do such as gain quality traffic, get visibility, boost brand awareness and productivity.

Now everyone is fully aware about SEO and it’s benefits. But, what are the main reasons that most of the websites are not getting good rank on Google and does not succeed in their business as their competitors are. There may be a lack of business plan for SEO, knowledge of SEO, implementation of SEO or any other related things.

SEO doesn’t mean you just need to focus once on your website & if you think like that,you have not understood SEO properly. In a fine language, it is a steady process to optimize and gain more & more traffic on the website.

Basically, the most important elements needed in SEO are traffic and search engine ranking. These both are interlinked with each other & complement each other together. You cannot get more traffic without impressing search engines and even not rank on Google without getting quality traffic on website. So, what is the first question that comes in your mind?…Is that how you can impress the search engine or get traffic on website? If yes, then start to focus on the user’s requirements and your backlink strategies.

To gain the quality backlinks, you just need to focus on the following SEO techniques:

1. Analyze Website

To start any backlink gaining process, it is very important to look once on the website content and usability. It is the top most reason to fail in getting the backlinks because no one is interested in providing backlink such website which is not relevant to users.

2. Social Media Sharing

Social media platform is the most important place to engage with targeted audiences and attract others who may provide the backlinks to your website. You can also, get direct backlinks from social media sites by adding website on your business profile and sharing the website’s blog posts, video, images, etc.

3. Video Sharing

As video is more appealing than any other promotional stuff. People get attracted more towards video than any other media. You can gain backlinks using video submission on different video sharing/submission websites.

4. Guest Blogging

Guest blogging is an important process to get the quality backlinks from different websites. There are many websites which accept guest blogging so you can search those websites and contribute in their guest blogging. By adding your website link on your guest post, the reader may also visit your website.

6. Give Testimonials

Testimonial, you all are very well aware about that, but do you know that you can gain backlinks through testimonials. You can provide the testimonial to your service provider & also you can ask them to add your website link on their website.

8. Ask for Backlinks

If you are in the initial stage of your business, so this one is the very important and powerful technique to gain the backlinks. Just make an appealing email and send it to your friends, relatives, clients that have their own blog or website. The point that you should keep in mind is that the website must be related to your niche and having good domain authority.

9. List Site on High Domain Authority Directories

There are many directories in which you can submit your website and gain the quality backlinks. But with that, there are also some websites which have no real values and may harm your website as well. So, gaining traffic from directory submission is good, but only from trusted websites.

10. Broken Link Exchange

It is time consuming, but a great way to get backlinks from other website. You just need to find the website that consists broken links and contact them about that. Also, suggest them to replace that dead link with your link.

Categories
Online Marketing SEO

Top 10 On-Page SEO Strategies For Your Website

On page SEO strategies is optimising individual webpages in order to rank higher and earn more relevant traffic from search engines. On page SEO refers to both the content and HTML source code of a page that can be optimised, as opposed to off page SEO which refers to links and other external signals.

Thus, On page SEO has changed a lot over the years, so it is important to be updated with the latest On page strategies.
Off page SEO even plays an important role as it refers to the techniques that can be used to improve the position of a website in any search engine for example Google, Yahoo, Bing. Off page SEO mainly refers to the ranking for your website’s web pages.

Some important On Page SEO strategies are mentioned below:-

Meta Tags –

A unique meta title & description for each web page is compulsory. For relevant meta tag, use targeted keywords so that search engines can pick up on it and to introduce users about the page. You must write a meta description in a user friendly way that is related to the page.

Post Permalink Structure –

An important On page metric is to make sure your URL is displayed correctly. To make URL search engine friendly, you can place your targeted keywords in the URL and do not use any special characters like commas, brackets, symbols, underscores, etc.

Heading Tags –

Heading tags are usually used to highlight several headings, sub-headings and other important points. In WordPress, the standard title tag is H1. More than one H1 tag is not necessary and for the segments of content, use H2 and H3 tags, but not too many. Google frowns on the excessive use of many H2 or H3 tags.

Keyword Density –

Aim to have the density of keywords in content. It should be around 1.5 percent using a variety of LSI keywords. It is a good strategy to write your main keyword once in the first paragraph as well as in the last paragraph.

Images –

Placing keywords in the “Alt text” and “image title” helps in making your content article more targeted and focused. Large images slow down your site speed and slow images never rank well on the search engines. So you need to add Alt txt with images and optimise the images for better SEO performance.

Internal Linking –

Always be sure to link your webpage with other webpages. Internal linking leads to visitors spending more time on your website, which will automatically distribute your page ranking to other site pages.

Write Quality Content –

Quality content is the major part of the optimisation process as more the quality content on the website the possibility of ranking higher is easier. So always optimise your website’s content and avoid duplicate content.

External Linking –

Linking to other external sites that are in the same niche of yours or of a similar topic is a vital part of the process of optimization. Remember to link to only trusted websites. Get here 10 very important quality link building ideas.

Robots.txt File –

Adding robots.txt file is the best practice, if you wish to instruct to web robots about the webpages which you needs to crawl or not.

Sitemap –

A sitemap is a road map for users as well as crawler as HTML sitemap uses for visitors and XML for crawlers. This will help crawler to crawl your all important pages on website and indexed & ranked pages on search engines.

Site Speed –

To make any website fruitful, the site speed plays a very important role. A quick loading speed of website helps to stay visitors on website and motivate them to visit website again.

Categories
Online Marketing SEO

TRENDS IN DIGITAL MARKETING IN 2017

The digital marketing industry is a dynamic industry and it never slows down as interactive marketing. The marketing strategies and acquiring new customers tactics are growing day by day. The growth of the social web has led to increase of new interactive channels to target the right audience.

The basis of marketing never change though, basically they remain like creating something unique, eye catchy for the audience. But, the thing that changes is that the marketer has to regularly acquire new skills to understand the preferences and consumption patterns of the target audience that keep on changing with time.

For example—52% of the marketers in India and around the world still consider video as the type of the content that gives the best return on investment to the company. The Cisco predicts that by 2020 video will attract the attention of a majority of customers and around 43% of people like to watch videos that too something creative from the marketer.

In the last year 2016, a good growth and revenue was the priority & converting leads to customers and increasing website traffic remained the main concern of most business houses. The interesting reality of digital marketing is that it moves with speed of rocket so as the technologies grow the whole world converted into digitalization.

So the year 2016 was the year developments in the fields of social media, mobile marketing and user experience. Now, the question arises quickly what will be the trend in 2017. Let’s have a look at the trends in this year.

1. In-Store Marketing

This may not seem like a branch of digital marketing, but in this year distance between the physical and online sales will narrow down even more.

Nowadays, 80% people use their smartphone to purchase the products. The stores like Amazon, Snapdeal and many more are the highest growing eCommerce sites. This year will see more and more people buying products from such online stores. The number of people willing to receive mobile alerts will also increase. So the business houses and companies will have to make a right mobile strategy to capture customers in store through digital techniques.

2. Eye Catchy Videos

With the advancement of digital technology, the eye catchy videos accounted for 50% of the mobile traffic, which means more videos will be shared in the coming months. The company will give more attention to the content and creativity in video creation particular in this social media.

The marketers are using so many social platforms like Facebook, Twitter, Pinterest, Instagram and periscope by posting live videos to communicate with their customers. These days people having interest in videos.

3. Social Media Marketing

There is still a huge interest in social media because of its reach and advanced options to attract audiences. The recent research shows that continued growth in social media usage overall, but with the reduced popularity of some social networks in some countries. As social media consumption are getting more and more and the big players are monopolizing the market, there can be a lot of significant changes in social media in the upcoming years.

For example, Twitter and Facebook are declining in many western markets while Snapchat, Instagram and Pinterest are still growing in usage. Now the business needs to ‘pay to play’ strategy to get the reach needed to have an impact. They have to make continuous efforts in their targeting and re- marketing options.

4. Wearable Mobile Devices

Wearables are one of the trendiest products like Apple Watch, activity tracker, etc. The research shows that there are 7.22 billion mobile devices are active in the world that shows there is more technology in the world than people. So it is easy to understand why business houses do a lot of smartphone marketing.

In 2015, the wearable market is about $2 billion and now in the current year 2017, it is expected to reach $4 billion or above.

5. Interactive Content

In the current digital marketing scenario engaging the audience is everything, and marketers succeed when their audience not only use that content but also like it and acts upon it or share it.
As the digital technology getting changed with the pace of time, the brands and the businesses engaging consumers are seemingly endless, and it also shows that is more valuable in 2017.

Now the time has come to pay attention to the these advanced digital marketing trends that are beginning to emerge.