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Search engine SEO

Can social media marketing really help my/any business?

If you are a business owner then you might be aware of the recent changes impacting the eCommerce and non-eCommerce world today.

The change in digital marking is expanding rapidly but if you’re unsure about can social media marketing really helps your business then you have come to the right place.

Today, we’re about to discuss what is social media and what are its benefits for businesses.

So, let’s get started! 

Social Media Meaning

Social media has revolutionized marketing. It can assist you to expand your business and connect you with your customers. But what exactly is social media?

Basically, social media is an online communication that enables you to interact with your potential audience and provide data in real-time.

Platforms like Facebook, Instagram, LinkedIn, Pinterest are some of the social media platforms where a business owner can market their services or products.

These platforms permit users to create their own page or profile, share information, offer services, promote their services/products, network with others, and finally generate sales.

8 Benefits of Social Media Marketing for Business

We all know that social media is playing a significant role in business so here are the reasons why social media marketing is beneficial for your business:

  1. Social media is cost-effective 
  2. Social media is a great way to provide client support
  3. Social media assist you in expanding your market reach
  4. Social media helps you in doing market research
  5. Social media enables you in developing your brand
  6. Social media reaches all ages and demographics
  7. Social media is everywhere- yes, everywhere!
  8. Social media can make a big difference in your email marketing strategy

Social media is cost-effective

Social media marketing is quite cheaper than the traditional form of marketing because the paid promotions cost is budget-friendly rather than setting banners, boards, or even putting newspapers advertisements in your local area.

You can take advantage of the low-cost online advertisement features provided by social media platforms in order to promote your content. 

By using social media advertisements, you will not only reduce your savings but can also connect with a larger area of customers.

Ultimately, you can increase your business revenue by creating a client network and advertising. 

Social media is a great way to provide client support

Currently, offering excellent client support is definitely the first concern for your small or big venture.

Yet, alongside the two-way communication that social media platforms offer, it also provides a novel chance to move forward with your client support game and give instant delight to your potential audience and active customers.

This will permit you to display exactly how much you care about giving a noteworthy service and will guarantee that no client request goes unrecognized.

Also, by checking online media for client feedback and offering a reaction, you can drive genuine business results. 

It is found by Bain and Company that businesses that interact with clients and administer their requests by social media procure 20-40 percent more revenue on every client.

Social media assist you in expanding your market reach

Indeed, social media helps you to expand and generate brand awareness.

But, do you know even more significant than brand awareness, it offers you the opportunity to connect the dots with the target audience. 

Through the traditional form of advertisement, your market area or target reach doesn’t expand, however with social media marketing you can grow your market even internationally.

Additionally, using social media platforms you create business fans, followers, and even connections who are entirely the people interested in your brand or have availed your services or used your products, or even who know you quite well. 

Social media helps you in doing market research

Using social media marketing for your business you can analyze your target audience, understand what people are expecting from your organization, and offer their desired services.

Further, you get to know the current and emerging trends prevailing in the market related to your business.

One of the best ways to do so is by monitoring and searching industry, brand, or product related hashtags or even you can search for related groups on social media platforms.

A plethora of online platforms provide comprehensive tools to perform market research. This in turn boosts your traffic and improves your sales.

Social media enables you in developing your brand

Since social media is really popular these days, it allows you to develop your brand with ease.

As per research, nearly 70% of adults use social media platforms which clearly means that by offering services on these networks you can touch nearly every client that walks through your profile.

With the extensive reach and dynamic functionality of these platforms, developing your brand online is perfectly easy.

Using such features, every big and small business can unleash new potential.

Social media reaches all ages and demographics

The age barrier goes against social media. Yes, that’s true! Using social media campaigns or promotions, you can offer your services to all age groups.

So, no matter how old or young your target audience is, chances are the majority of them will view your provided service or product. You can even set which age group you wish to showcase your campaign. 

Further, you can choose the city or area where you wish to display your paid campaign to the target audience. 

Social media is everywhere- yes, everywhere!

Perhaps, nearly 91.54 percent of the world’s population is using smartphones which means social media platforms are accessible by everyone.

With its wide usability, today’s businesses are providing mobile-friendly experiences, and its presence in our daily lives is vast for small businesses.

Currently, all social media networks including Facebook, Instagram, Twitter, and LinkedIn offer their free mobile apps to allow users to manage their presence on the go.

Much importantly, these apps give free access to users to connect with their favorite profiles or pages.

These users not only upload their images or videos but also search for businesses, pages, or even connect with the brands through social media platforms.

Having a social media presence on famous platforms where users can connect with you anytime at their fingertips definitely improve your brand identity and allow users to find you much easier. 

Social media can make a big difference in your email marketing strategy

Do you know social media has changed the way people and business owners used to think of email marketing?

Sharing your email newsletters content online across all social media platforms enables you to share content with a new audience and allow them to connect with your brand.

Using this simple tool, more audiences get to know you even without spending any money.

You can even further add more relevant content related to new updates, the latest product, upcoming offers, etc. to attract traffic and boost sales.

Closing Thoughts

The need and importance of social media marketing for business is no longer a hidden thing. We all know that smartphones and free network apps have made the shopping experience easier.

Its benefits are not only limited to these 8 points shared above. But rather an endless journey is also awaiting for businesses via social media marketing.

Since customers are extensively active on these platforms, small businesses can unleash greater horizons at work. Surely, more customers and higher revenue are not far away! 

Categories
SEO

The Complete List of Video Marketing Tools (Updated for 2022)

Are you looking for the best video marketing tools? 

If yes, then buckle up! We can showcase the complete list of video marketing tools that can cater to every business’s needs.

But did you ever think why videos? 

According to a study, it is found that by 2022 over 82% of all online traffic will include video traffic, which is far greater than expected. 

Recently, videos have evolved and are not just a medium to showcase the content, but they are an effective way to educate customers about the products or services.

For the year 2022, videos will dominate social media platforms to attract potential customers and boost sales.

In a survey conducted, it is found that an average person spends 5.5 hours daily watching videos online.

The power of video marketing and its tools is expanding day by day.

Video Marketing Meaning

Video is a tool or medium to represent visualized ideas. Promoting this medium on offline and online platforms to showcase the actual use of services or products to the target audience is known as video marketing.

The primary purpose of video marketing is to drive traffic and boost sales by displaying video content on websites and social media platforms.

Best Video Marketing Tools in 2022

If you plan to enhance your brand’s presence through video marketing, you must be aware of the complete list of video marketing tools.

Though there are many tools available, the right ones depend on your requirement.

Here is a complete list of video marketing tools (updated for 2022):

  1. VidIQ
  2. Shakr
  3. Promo
  4. Animoto
  5. Filmora Pro
  6. Final Cut Pro
  7. VideoScribe

VidIQ

This is one of the best video marketing tools used to make the most out of YouTube marketing.

VidIQ allows marketers to boost YouTube video views, track video performance, research best keywords, and do much more to improve the video’s organic reach.

Salient features of VidIQ:

  • Research best keywords for your content
  • Monitor video performance
  • Thumbnail generation
  • Brainstorm ideas with AI (Artificial Intelligence)
  • Email alert for top trending videos and much more!

Price:

Following four plans are available for users interested in VidIQ:

  • Basic plan: FREE
  • Pro plan: Starting at $7.50/month
  • Boost plan: Starting at $39/month
  • Boost+ plan: Starting at $415/month

Shakr

Shakr is among the top video marketing tools that offer creative automation for video.

The agency provides a range of video designs that you can choose for your brand. Not just YouTube, but you can scale your video to all social media platforms.

Perhaps, it’s a well-known online video making and editing tool designed to meet the need of all sizes of businesses.

Using the tool, marketers can boost their branding on a larger scale.

Having a plethora of video features, business owners can create striking and magnificent videos to attract customers and drive more traffic.

Additionally, Shakr is a user-friendly platform where one can develop videos most easily and share them on social media platforms within no time. 

Salient features of Shakr:

  • Easy to use
  • Multiple options are available in one place
  • Custom video designs
  • Business-oriented templates

Price:

Shakr provides three different price plans for various business requirements:

  • Creative Automation: From $2000/month
  • Innovative API & SDK: Custom pricing

Promo

Promo.com is one of the most popular video marketing tools wherein you can create any type of content, such as compelling video ads, social media videos, product videos, explainer videos they have millions of templates for any kind of business type and it fits all types of contents. With Promo You can also make videos for advertisements easily and effortlessly. It helps you market your products or services increases brand awareness and expands your reach and entices your customers.

Salient features of Promo:

  • Easy to use for beginners.
  • Smart and easy video creation.
  • Unlimited access to thousands of ready-made templates.
  • Free tools are open for video editing.
  • No experience necessary
  • Bring any idea to life in minutes – by yourself.

Price:

ANNUAL BUSINESS

  • $14.30 Billed annually
  • Publish Unlimited Videos
  • Unlimited Premium Clips
  • NEW Editorial Media
  • 5,000+ Ready-Made Templates
  • Add Your Logo to Any Video

ANNUAL AGENCY

  • $47.67 Billed annually
  • Unlimited Everything
  • Reseller Rights
  • White-Label Sharing
  • 5,000+ Ready-Made Templates
  • Manage Multiple Brands
  • For freelancers and agencies, looking to create unlimited videos for multiple brands

Animoto

Animoto is among the best video marketing tools that allow users to develop professional-grade animated videos.

These videos can be created on both smartphones and desktops.

The application is user-friendly, where one with little or no technical knowledge in using premium production software can also utilize its benefits. 

Animoto provides multiple templates for various businesses, such as real estate, photography, NGO, eCommerce businesses, education, etc.

Salient features of Animoto:

  • Easy customization tools
  • Free trial plan
  • Several pre-built templates
  • Unlimited video creation
  • No experience necessary
  • Free Tutorials and access to blogs

Price:

Animoto offers four different annual and monthly plans for its users, namely.

  • Free plan: Rs. 0/month
  • Basic plan: Rs. 550/month
  • Professional program: Rs. 1080/month
  • Professional plus plan: Rs. 2200/month

Filmora Pro

For occasional or casual video editors like marketers, Filmora Pro is a decent choice.

Compared to advanced video marketing tools available in the market, Filmora Pro is a much easier choice to operate and create stunning videos.

Not just it’s easy to operate, this video editing software doesn’t require technical understanding.

They even offer a one-time subscription plan for a lifetime; hence you won’t need to pay again and again for using the app.

Filmora Pro even allows its users to learn about creating and editing videos on iOS or even Android applications.

Some of the features of Filmora Pro:

  • Free trial available.
  • Advanced editing features.
  • Built-in templates
  • User-friendly software
  • 24/7 support
  • Multiple plug-ins available
  • Free tools are open for video editing.

Price:

Filmora Pro has several plans for different needs. The plans go as individuals, team & business, education, and bundles.

Prices of the same are referred as below:

  • Individual Plan: 
    • Month plan- $28.98/month 
    • Annual plan- $68.98 
    • Perpetual plan- $116.95 lifetime
  • Team & Business: 
    • For Team: Annual plan (for 1 user)- $155.88
    • For Business: Custom pricing
  • Educational: 
    • For Student: Starting from $19.99/month
    • For Educator: Custom pricing
  • Bundles: Starting from $5.07/month

Final Cut Pro

Final Cut Pro is one of the best-advanced video marketing tools. The platform allows you to create high-definition videos and market them on social media platforms.

With fast deliverables, users can deliver multiple files quickly on YouTube and other mediums.

This is a performance platform for users who wish to stick with iOS or MAC applications.

Using the software, you can create dazzling videos using highly advanced features for editing, clipping, importing, and marketing.

Salient features of Final Cut Pro: 

  • Beautiful and customizable templates
  • Dazzling visual efforts
  • Quick editing, importing, and marketing.
  • Third-party applications are available.

Price:

  • One-time payment of $299.99/ license.

VideoScribe

VideoScribe is a powerful and easy video marketing tool that allows users to create animated videos for their businesses in quite simple steps.

Using this software, a user can create amazing videos such as animated explainer videos, whiteboard style videos, cartoon videos, educational videos, etc.

Plus, the software doesn’t require any technical understanding.

Thus, you can create and market videos with royalty-free music, graphics, and more without design know-how.

Here are the features of VideoScribe:

  • Unlimited uploads
  • 7-day free trial
  • It can be used on multiple devices
  • Complete video editing and creating
  • Increase retention, boost conversions, and influence buying.
  • Wide range of pre-built images and GIFs.

Price: 

There are three different plans available for users-

  • Monthly plan: $20.65/month
  • Annual plan: $9.44/month
  • One-off plan: $566.40/month

Closing Thoughts

Video marketing tools are one of the most preferred online marketing tactics that allow users to expand their business and reach more audiences.

Having a tool that can be helpful to create engaging videos is quite essential as it can fulfill your business needs and enhance productivity.

The tools offered above are helpful for branding, driving more sales, and meeting analytic purposes.

Categories
Uncategorized

7 Steps to a Successful Social Media Video Marketing

Era from 2013 to 2018 witnessed a 32% yearly increase in the number of time individuals spent watching online videos starting the trend of video marketing.

The number is still increasing day by day.

Keeping this point in mind, advertisers need to observe this if they want to plan on fostering their video marketing strategies on social media.

Along with this, these marketers need to be familiar with the 7 steps to successful social media video marketing.

Fortunately for us, there are some prominent steps that can be used while creating social media video marketing plan.

These steps are not restricted to a particular platform rather they can be used for every social media platform available online.

With the wider use of videos, the competition in each industry has been increased dramatically.

Hence you must be aware of the valuable steps or tips necessary for making video marketing achievable.

Follow are vital steps for making an effective social media video marketing technique.

  • Put forth objectives for video marketing
  • Choose your platform(s)
  • Select your video types
  • Plan content creation
  • Plan for post-marketing
  • Schedule and promote
  • Comprehend and analyze data

Put forth objectives for video marketing

Toward the start of any new social media video marketing, there’s a need to put forth objectives.

What do you want to achieve with your video marketing? In which category of the marketing funnel, will your videos fall?

What is the main motive of launching these videos? What will be your target audience?

If you are marketing for the first time, we suggest you list a couple of objectives so you don’t become overwhelmed.

An example of a video marketing objective would be to increase brand awareness.

This is really important as your overall social media video marketing depends upon it.

Keeping this in mind, you can effectively deliver and focus on the key objective.

For certain brands, videos are used vigorously for marketing.

Marketers can begin advertising on the product page on the site and afterward, branch out to land in a social advertisement.

While they can also make videos just for online promotions. This is particularly valuable for direct-to-customer brands like Chanel, Louis Vuitton, etc.

Where product videos are important to assist the shopper in picturing themselves with the bag.

There are five phases of the marketing funnel and videos can fall effectively into each stage, as long as you foster your social media video marketing content technique to deliberately focus on these stages.

As you decide what your objectives are for video marketing, think about where they’ll likewise fall in the channel.

Realistic portraying the different phases of a social media video marketing pipe, defining your objectives and recognizing the channel stage will assist you with making exceptionally compelling suggestions to take action in your video marketing content.

Choose your platform(s)

Each significant social media platform has its own video form.

Older platforms like Facebook offer a few types of videos while more current ones like Instagram, Snapchat, and TikTok depend entirely on one video form.

If you are new to branding and want to deliver a successful social media video marketing plan then begin with the ones where you as of now have crowds laid out.

Choosing Facebook, Snapchat, or Instagram platforms would be a decent start as it is recorded that the audience available on these platforms spent around half of their watching videos.

One more consideration for picking the right stage for you is knowing what your competitor is offering and what video aspects must be shown. This is significant since, in such a case that you might want to repurpose your videos, it’s ideal to pick platforms that suit you well.

Social Media Video Marketing Formats and Elements

As various social platforms consistently add more elements and features, it very well may be difficult to monitor what sort of video content can be transferred where, or when you could have to do some extra modifications or improvements.

Here are the main points for your reference that you’d really want to know while uploading videos to each social media platform:

YouTube

  • Landscape and Portrait oriented video
  • Livestreaming
  • Short clips

Facebook

  • Two formats of video orientation- Portrait and Landscape
  • Livestreaming
  • Facebook Stories

Instagram

  • Two formats of video orientation- Portrait and Landscape
  • Livestreaming
  • Instagram Stories
  • IGTV
  • Instagram Reels

Twitter

  • Two formats of video orientation- Portrait and Landscape
  • Livestream
  • Twitter Fleets – Stories

LinkedIn

  • Landscape oriented videos
  • Livestream

Pinterest

  • Portrait oriented video

At last, if you plan on marketing recurring video series, for example, product how-to guides, then take help from networks like YouTube and Facebook where you can arrange them into playlists.

Recently, Instagram uploaded a series element for IGTV, as well.

Select your video types

There are many kinds of video types out there, and it’s quite difficult to know where the videos will be put on online platforms- videos can be used for various purposes to support your overall marketing strategy.

Choosing the kind of video that turns out best for your image is a significant step in your social media video marketing strategy.

It is quite true that not all videos will be similar and that’s perfectly normal as overall they will be assisting with your key objectives.

The following are a couple of video types and their prominence.

Though each one of them is different; however, each one solves a different purpose required for your business.

Educational

These are instructional videos and can enhance brand awareness for new clients.

They regularly take a not-so-much easygoing but rather more cleaned tone and layout the brand as a specialist.

In case, you plan to create educational videos for current clients, the videos could be centered around guides and ways to benefit from your product or service.

Making Of

These kinds of videos give a look into the company’s activities, staff members, operations, management, etc.

Usually, they serve to engage the crowd or give a virtual look in the background processes.

Interviews

With visitor speakers, interviews are an incredible approach to acquainting your crowd with a new powerhouse as well as the other way around.

Giving the virtual mic over to a visitor can be fun and give somewhat more genuineness to your brand.

Engaging

These incorporate jokes, adorable young doggies, and even tricks.

They serve exclusively to engage the crowd yet can be an extraordinary approach to emphasize your brand identity and voice and build a sense of community among your crowd.

Testimonials

In marketing, these videos appear as though client features and assist with making social evidence for your company.

Videos that grandstand how a client used your product or services and their fulfillment with it work on an association level: preferably, a potential client will see themselves in that video and be convinced to buy.

As indicated by the above survey, 48% of buyers need the video to reflect the particular item or service that they own or are keen on.

Whenever you’ve figured out which kinds of videos to promote, it’s an ideal opportunity to move onto arranging the real video.

Plan content creation

A decent content creation plan will save you time and money over a long period.

Regardless of whether you plan it with a flowchart or older style pen and paper, you really want to know how successful social media video marketing will be made and shot.

You have choices for content creation and after creation. To achieve the same you can hire a content agency that will reduce a ton of the pressure in stages 4 and 5.

They’ll deal with all of the preparation and endorsements, you simply need to give the direction.

However, if you plan to do it all on your own, then you’ll be required to follow the below necessary steps:

  • Arranging hardware devices and shooting material
  • Writing and modifying the content
  • Storyboarding the video
  • Arranging the place for an ideal recording.
  • Gathering the desired individuals who are included
  • Finding the person or agency for the video to be altered
  • Figuring out who will confirm each progression. For instance, you need to ensure that the content sounds great and is in accordance with your voice. This could require two individuals to audit it.
  • Make sure that the music you’re utilizing is perfect for you.

As you go through the content creation plan, you’ll discover a few different ways that you want to change it or things you missed before, particularly assuming this is one of your first made for launching a successful social media video marketing.

After your strong marketing plan is executed, it’s an ideal opportunity to continue on to post-marketing.

Plan for post-marketing

You need to manage a lot of time to plan and execute post-marketing, particularly if your videos are meant for the purpose of the advertisements or something of greater needs.

After videos are created and sent for changes it doesn’t mean simply cutting scenes and assembling them back to music.

It additionally incorporates options like captions, text overlays, CTA (Call-to-action) screens, and much more.

The more you shoot or make additions in the videos, the more cleaned you need it; thus, the additional time you’ll require.

Though there are a plethora of modifications available on YouTube and Facebook from where you can edit your videos, change your target audience, edit the caption, add tags, and much more.

Schedule and promote

Once your video is all ready, it’s time to upload it. For uploading the video and to successfully promote it, you need to schedule it at the most appropriate time i.e. when your target audience is most active on the social media platforms.

A right and successful social media video marketing require one to promote it at the right time and right day.

Though some social media platforms like Facebook allow people to manage publishing tools; however some won’t.

You must remember that a single video is not sufficient on social media platforms.

You need many more to attract and handle customers on these surfaces.

However, you can promote a single video multiple times in a month.

This gives a better opportunity to save video creation expenditure and spend the same on promoting the earlier ones.

One fully edited and approved video can be uploaded and promoted for many months on several social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc.; all depending on your promotion budget.

You can even cut videos into shorter clips and then promote them.

You need to think out-of-the-box when launching successful social media video marketing.

If you plan to Livestream your videos, you will be required to upload and promote them multiple times so that the maximum number of viewers can be achieved.

Comprehend and analyze data

The last step in launching a successful social media video marketing is the most significant of all: measuring and analyzing it.

You won’t know how your video is performing unless you investigate the insights related to it. What is the view counts?

How many people have watched it? How many shares, likes, or comments have your videos received?

There are several measuring tools with a wide range of metrics available online that can help you in analyzing your videos’ data.

Plus, every social media platform has its very own measuring system that will let you know how every video performed, now and again even down to the number of individuals who watched the initial three seconds of your video.

It’s additionally essential to remember that considerably older videos will be watched.

With the right blend of keywords and a catchy subject, even a few-year-old video could captive your clients’ attention today.

With these seven steps to a successful social media video marketing, you can make creative videos for YouTube, Instagram, Facebook.

There are other platforms that assist in supporting your promotion campaigns.

Remember that a convincing video asset can increase your targets’ reach, forge a passionate association with shoppers, and make them loyal through enticing storytelling. Check it out!

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Uncategorized

Custom Logo Design Company: Expectations vs. Reality

Logo designing is all about giving a visual look of your brand’s essence to customers. However, when planning to hire an agency make sure to be aware of various outcomes. So, here we are going to discuss Custom Logo Design Company: Expectations vs Reality. 

Logo designing is the reason for a business to layout a visual image for their brand and stand apart from the market competitors. It not only consists of symbols, letters, and words, it is one of the essential parts of branding in which a business owner puts his extensive efforts, visualization, and huge thought process.

In the most recent couple of years, business logos have turned into a fundamental strategical tool for promoting a business. It is said that over 80% expansion in brand recognition is accomplished utilizing a colored logo design.

Though initially, it appeared to be a simple task, it is significantly trickier than whatever you expect. When you have to describe your business goal using words, it’s quite easier. However, it’s the opposite when images have to be used.

So, here is all we have for Custom Logo Design Company: Expectations vs Reality.

Custom Logo Design Services: Expectations VS Realities

Logo planning is a long and exhaustive process. A logo design takes time to get approved since the business’s identity entirely relies upon it.

That is the reason custom logo design companies charge tremendous amounts of cash for creating an extraordinary corporate logo plan for your brand.

With that being said, let’s take a glimpse at some of the assumptions that business owners have in regards to custom logo design and how they contrast from the real world.

Exception 1: My Logo Should EXACTLY Represent My Brand

Probably the greatest misguided judgment businessmen have about their logos is that the custom logo design company should showcase your brand’s image in one go.

Logo designing companies invest an enormous amount of time explaining these misconceptions, which typically confuse or affront the clients.

Reality: Logo needs not be similar to brand identity. You can explore unlimited conceivable outcomes while thinking of your brand’s logo without restricting it to any familiar seal or symbol.

Take motivations from big giants like Apple, Nike, Chrome, and Adidas, whose logo designs make no strict association with their products or services.

Snowflakes Software’s logo maker gives you an easy way to create custom startup logo designs. Try it now to make your business stand out with an impressive logo.

Exception 2: Logo Design Company must include a Symbol

As a matter of fact, some business groups accept that having an image in a logo configuration is compulsory or find it quite obvious in designing a logo.

They believe that a custom logo design company must showcase their talent by adding a symbol in their logo and no matter whether they add any text or not. 

Reality: But that’s not the case because if that’s true, we could not have possibly known what Samsung, Google, and Netflix are!

Their logo designs contain letters in order which are written in various tones, text font styles, and vibrant colors.

Though having a symbol is a great way of expressing your brand’s identity, however, it is not mandatory.

Numerous business logo designs have an image addressing something exceptional with regards to the company itself.

Take Apple Inc., for example, which represents the symbol of lust and knowledge.

The chomped black apple addresses a human hunger for information, and using Apple products would enlighten individuals by gaining information and quench it.

The philosophy behind the logo design is remarkable, so Apple’s logo is viewed as one of the most mind-blowing corporate logo designs ever to exist!

With or without images or symbols, a custom logo design company can draw in hundreds and thousands of audiences, given its philosophy is exclusive and remarkable.

Exception 3: A Custom Logo Design Company must include a Complex Design

Most business owners believe that a custom logo is incomplete without having a complex design. 

Troublesome ideas or complex designs get us intrigued or confused and stick in our minds.

This is why new companies regularly ask custom logo design companies to make complex logo designs with unpredictable details so it stays in the prospect’s minds for quite a while.

Reality: However as much as the idea sounds engaging and worth checking out, it isn’t required in any way. The best logos ever are most straightforward in design.

Brands like FedEx, UPS, and Marvel Studios have probably the least difficult logos in the business world, yet their effect is felt on each side of the business. Since everything boils down to the thought behind a particular logo plan by the day’s end!

Exception 4: A Great Logo Design Stands the Test of the time.

A great custom logo design company can offer you the best logo. However, on the off chance that you expect your finalized logo design would effectively work throughout the years or for a quite while without an inch of change, you couldn’t be more wrong.

Reality: In the real world, a business logo is really like some other part of the business. It, as well, needs customizations every once in a while to adjust well to the changing plan and market patterns.

Let us take Gucci, for example; its logo configuration is one of the most remarkable design styles in this present reality. It’s just about 101-years of age now. Its logo has gone through different changes during the brand’s life expectancy.

Closing Thoughts

Hiring a custom logo design company is a paramount decision in shaping your brand’s image.

A logo design can either make the moment or break your business which is why finding a worthy custom logo design company is mandatory.

Curated under the guidance of professionals who have expertise in tools and resources will be the best decision for a business.

A convincing logo design can carry significant effects on a business. Being an entrepreneur, you should have a reasonable thought of what sort of logo design you need for your organization. Put real and practical objectives to get the accurate logo design for your organization.

All said, make sure to get your logo crafted by an expert custom logo design company that makes an unbelievable logo design fusing the most recent and relevant design patterns.

Categories
App Development Uncategorized

Use Cases for Cross Mobile App Development Services

With the advancement in innovation, smartphones have been significantly rising, and due to their popularity, all big and small entrepreneurs have bought their services on mobile apps.

Hence, with a single click, users across the globe can now take advantage of online services.

Having these apps online builds trust among customers and serves a greater purpose.

To help you understand the benefits of such apps, we have listed top use cases for cross mobile app development services.

Top 7 Use Cases for Cross Mobile App Development Services

Undertaking cross mobile app development services, a brand establishes a positive relationship with customers.

The targetted audience begins trusting your brand and its products. But to earn more, you would require the right tactics or strategies.

Using such a winning design, you can unleash the more significant potential necessary for your business.

So, here are the top 7 use cases for cross mobile app development services:

Collaboration and Conferencing

With cross-mobile app development, a company can enhance its communication and collaboration among staff members. Using a mobile app, they can easily and quickly connect. Further, you can transfer your ideas and opinions to other members working remotely or located at a different place.

Planning

Considering cross-mobile app development services, you can organize your schedule. Setting the alarm or showing a busy schedule is also possible through these apps.

Moreover, you can approve or disapprove numerous activities using cross-mobile apps. Customized apps can offer a quick facility to managers to respond to employees’ requests for leave, overtime, or time offs on the go.

Travel Planning

While these handy apps help employees stay connected with work even during travels, they also assist them in tracking the itinerary, scanning receipts, and more at their fingertips.

Besides, now travelers can book a trip, view offers and discounts, explore packages and can attain a fast, frictionless, and helpful experience.

Asset Management

Cross mobile applications are valuable for tracking the company’s resources. This is extremely useful when they are moved between various staff workers or conveyed by employees when they are voyaging.

Utilizing cross-mobile app development services, an organization can undoubtedly follow its resources and devices from any place.

Work Orders and Signature Captures

Using a cross mobile app, a company can electronically create work orders, and further supervisors can assist the orders to the team. This has been really helpful for employees in keeping a record of the latest orders.

Besides this, employees can attain digital signatures of their customers or distributors once the given task has been accomplished or the required product has been offered. This saves the employees from maintaining the hard copies of confirmation of received products or services.

Increase in Target Audience

Leveraging cross mobile app development services, a brand or a company deploys its app over various platforms, including the web too.

This clearly means that just by building a single app one can target all platforms of mobiles like Android and iOS and web too. Hence, a company maximizes its target reach.

Reduction in Development Cost

The cross-stage application development depends on the idea ‘compose once, run all over the place. Reusable codes and Agile application development cycles and devices can lessen the expense of development.

In this way, to work on a business on different stages in a savvy way, there could be no other choice than to cross-platform apps.

Conclusion

In today’s era, opting for cross-mobile app development services can be a better idea to maximize profits at a lower price.

Besides these top use cases for cross mobile app development services, there are other applications too like fewer technical barriers, easy and quick hosting, cost-effectiveness, easier maintenance, quick cloud integration, etc.

Categories
Social Media

Growing organically on Instagram, how exactly do you do that?

For starters, what exactly does growing organically mean. When we talk about organic growth on Instagram, it is the growth of followers achieved from the page itself.  So suppose you have an Instagram page; you post some pictures and like some pictures of others. 

Your organic reach is the people your page reaches that moment. The followers that result from that are your organic growth. 

For example, if you have an Instagram ad running, the people who will follow you, as a result, are not organic. 

The people who will follow you by liking photos or following others are organic because the page achieves this.

The situation

How it was:

If you posted a photo on Instagram three years ago that was of high quality, with the right hashtags, the chances of landing on the explore page were guaranteed. Not only that but even if you had, for example, 50,000 followers and many people liked your post, this photo was also explored page shown by friends of your followers. 

In short, growing on Instagram was much more accessible. In this time, you saw many Instagrammers grow organically very quickly.

How it is now:

At the moment, we see an evident trend that coming to the explore page and therefore growing automatically and without real effort on Instagram is a thing of the past. How is that possible? The platform is getting saturated. 

Many users, many photos. Instagram wants to keep you on the platform as long as possible, which means that they only show the images that they are sure they like you. This also applies to the explore page. 

Source: The Indian Express

In short, this means that it is much more challenging to get to someone’s explore page because the requirements are much stricter. It is also no longer the case that the friends of your followers see your photo on their research page. 

Even if you have many thousands of followers, increasing without strategy is very difficult—the niche with the biggest problems in the fashion niche. There, prominent influencers (200K+) grow, but with an average of 10-100 followers per day, below some data from three major fashion influencers. 

The three profiles below do not use a specific growth strategy (besides good photos and hashtags).

Why the incredible fashion niche? 

There is an excellent saturation here; it is almost impossible to top this with a rapidly increasing amount of Instagrammers. What are prominent places for organic reach? 

Fitness and travel. However, if we look at the fitness niche, we still see a lot of organic growth. We also see that men have it more difficult than women. This is because 68% of Instagram is made up of women. Below are three major fitness influencers. The three profiles below do not use a specific growth strategy (besides good photos and hashtags).

How to make sure you grow organically on Instagram:

Even though the opportunities have diminished, organic growth without strategy is still possible, even in fashion. There are two dominant options for this:

Viral content:

Posting viral content speaks for itself. Content so catchy it’s going viral on Instagram. People like and share, i.e., so it’s an extensive reach. How do you create viral content? Well, there is no quick recipe for that; for starters, 

  1. you post something literally stupid enough that it becomes a meme and goes viral (louder with crowder).
  2. You post a cake baking recipe that is just too much pleasing to the eye, it goes viral

Examples of viral pages:

@jannatzubair2

@louderwithcrowder

@netflixUS

Be the authority in your niche:

Being the authority in your niche is nothing more than being the person everyone looks up to. You achieve this by creating the very best content within your place. This can be any niche. 

What happens then: reposting pages in your niche will repost your content because it is the very best there is. And your account becomes the benchmark for the entire place. The result is a lot of exposure and, therefore, organic growth. 

The authority in the men’s fashion niche is @rowanrow. He follows 0 people and posts nothing but highly high-quality content. The result: Rowan Row is reposted by every prominent repost page on Instagram, resulting in massive reach.

Conclusion:

Growing organically on Instagram without a targeted strategy is very difficult within the current Instagram algorithm. The hardest part is for the fashion niche. 

However, the fitness and travel niche still have opportunities to grow, provided the page is high quality already has enough followers (50K+). Namely, also in the fitness niche, small Instagrammers have a hard time due to saturation. 

Organic reach is even less for the fashion niche, especially with influencers to the 1 million followers, with exceptions, of course. Users with 1 million + are not affected much by the new algorithms; the growth in this segment is relatively stable. 

Companies on Instagram have an even harder time because the content here often cannot compete with that of influencers. It turns out: even if you have many thousands of followers, growing without a strategy is very difficult; the expectation is that this will only become more difficult with the increasing number of Instagram users. 

It is no longer the case that once you have a few thousand followers, it will automatically lead to more followers. At least not to the extent that it was three years ago.

Growing Organically on Instagram, The Solution

Content king, try to become the authority within your niche or create viral content. This is very difficult, and the truth is that in today’s Instagram environment creating viral content or becoming the authority is incredibly labor-intensive, expensive, and complex. 

Of course, there are other ways. In our opinion, the best solution is a targeted Instagram marketing strategy that is actively tracked and seamlessly connects to your target group. It is essential to interact with your target group actively. 

This way, you maximize the chance to be seen. This strategy guarantees organic growth because it leverages the core of Instagram.

Namely: actively participating in your community. Applying other methods is of course also possible, there are of course several ways to Rome! 

Like Instagram Ads, buying a repost on a significant page, or deploying sub-accounts to promote your main page. Use multiple ways to create diversity in your growth strategy, ensuring more robust growth. 

Do you want a custom-designed system for your page or help to improve your content strategy? Contact us or view our services for companies and influencers.

Until the next blog!

Categories
Inbound Marketing

A deep insight on the Inbound Marketing Machine

Inbound Marketing is the set of marketing strategies to attract and convert customers using relevant content. In contrast to conventional marketing, in Inbound Marketing, the company does not target customers. However, it explores channels like blogs, search engines, and social networks that can be found.

What is Inbound Marketing?

The idea of Inbound Marketing officially emerged in the United States. It began to gain popularity in 2009, following the book ” Inbound Marketing: Be Found Using Google, Social Media, and Blogs, “written by Brian Halligan and Dharmesh Shah.

Since the time, Inbound Marketing has exploded to good effect.

Each day, more businesses of all sizes are using the technique to attract more customers increase sales, and increase their credibility in the eyes of their customers.

In a non-constrained translation, it is said that Inbound Marketing can be defined as attraction marketing.

The primary distinction between traditional marketing that we refer to as Outbound Marketing and Inbound is that in the latter case, the customer is seeking the business, not the reverse.

In other words, actions are carried out to attract the potential customer to your blog or website and, based on this attraction; a whole relationship work is done with that person.

This is accomplished through personalized and written content.

This content can be used to educate your people who read it about your business’s niche, transform your company into a resource on a specific subject relevant to your market and affect the buying decision of potential customers.

What exactly is Inbound Marketing?

The distinction between reality and virtual, the offline and the internet, is more blurred each year. There is no longer any need to say “going on the internet” because the internet is everywhere.

This is why every business can use Inbound Marketing concepts as a strategy.

It is possible to adapt them and use them in any company, using content for entertainment/utilities and brand reinforcement.

Despite the minor variation, Inbound Marketing has reached the same levels as traditional marketing hasn’t.

The most significant difference is that in Inbound Marketing, the company’s marketing section is an investment instead of a price centre.

The main reason behind the above assertion is that every Inbound marketing action can be tracked.

The ability to determine precisely how many people have seen, converted, or purchased from each campaign using online analytics software.

If you know this crucial knowledge, it’s possible to improve campaigns to yield a higher ROI (return on investment).

And it is for this exact reason the most innovative companies in the market have used Inbound Marketing aggressively as a Marketing strategy. In short, Inbound Marketing serves five significant actions:

  • Increase the visibility of your business;
  • Decrease your customers’ acquisition cost;
  • Attract potential customers;
  • Generate content that makes a difference;
  • Optimize the sales process.

Inbound Marketing: Why Your Business Can’t Be Left Out

Inbound Marketing is beneficial and brings results

The market is buying the idea of ​​applying the Inbound Marketing methodology, mainly because it is 62% cheaper than conventional Marketing – or Outbound Marketing -, which we were used to doing.

Not having an Attraction Marketing strategy for your company can be a determining factor for staying behind your competitors who are already applying the methodology.

The simple fact that people always look out for solutions to their problems on search engines, read more emails on different devices, and surf more time on social networks becomes prerogatives for your company not to be left out.

The Steps of Inbound Marketing

The Inbound Marketing methodology follows a logical sequence of steps. Every successful strategy must go through the following phases: Attract, Convert, Relate, Sell and Analyze.

These are steps that intelligently complement each other. We will explain in detail about each of them below.

To attract

The formula for Inbound Marketing is straightforward. A website without visitors doesn’t generate leads. Without Leads, there are no sales. Thus, any motive to employ this method is in vain.

The primary goal of marketing is “attract” and, without a doubt, it can’t be more different.

The idea behind this approach is quite simple. Instead of wasting time looking for those interested in your market or business, you focus on creating something worthy of the attention of a legitimate audience and therefore attract numerous people who suddenly became curious about the subject.

The result of this is an audience that is much more engaged and likely to consume the product.

There are many ways to make this magic happen, and you need to know a little of each:

  • Blog
  • Sponsored Links
  • Social Networks

To convert

The conversion step fully complements the previous one: The visitor needs to become a Lead to proceed with the purchase process.

In this context, when we talk about conversion, we refer to the user’s action of passing their information in exchange for a reward or benefit, such as an offer of rich material, which we’ll talk about shortly.

Having a site with many visits and no conversions is not very beneficial in terms of Inbound Marketing.

Some several ways and elements that can help you turn your visitors into Leads. Some of them:

  • Creating offers
  • Landing Pages
  • CROP

List

As we know, not all potential customers are at the time of making a purchase.

When we are looking at the buyer’s journey, we are able to see that well-defined steps have been adhered to and the user is “ready” to be approached.

In short, only 3% of your potential market is looking for a solution; that is, it is in the Purchase Decision stage.

Bringing this approach to the day-to-day, within a Leads base, we can consider that the scenario is not very different.

From the production of content focused on various issues and purchase stages, we also attract Leads at multiple locations

This is where the relationship stage in Inbound Marketing comes in: through some strategies that we will present below, we identify the leads and move forward in the journey. That is, we accelerate the purchase process.

Sell

All Lead generation and nutrition work aim to produce demand and generate business opportunities for your company.

In some instances, the selling process happens within the website, while in others, communication between a salesperson and a prospective customer is necessary.

The more intricate the product (, the higher your price), The more sales processes need to be consultative and assist Leads’ nutrition in making the sale.

This paradigm shift, which the Lead is now undergoing a portion of the buying process before contacting sellers, comes with many implications that are changing the business world.

Analyze

One of the significant advantages of Digital Marketing is assessing the results accurately and quantifying the value of your investment based on facts.

The analytical capabilities offered by Digital Marketing are responsible for providing feedback to the entire Inbound Marketing process.

You can track every activity that happens within your visitors’ interactions with your website, posts, and campaigns and make your work more efficient.

Additionally, the whole process has a scope of improvement by identifying a rate that is below expectations to guide marketing efforts. Marketing staff’s work.

Tools support this marketing analytics ability on the market.

For Agencies: How to Sell Inbound Marketing Service

In a context where the internet took over the purchasing processes, what about Digital Marketing services? Inbound Marketing fits this context like a glove for agencies and consultancies.

Imagine that it is possible to create a digital strategy where company X will lend a hand and walk step by step in the purchase journey with its customers, conducting each step, doubt, and conquest.

This is the context of Attraction Marketing facing so many marketing methodologies.

Why Sell Inbound Marketing Service

And for the agency, what are the benefits? We can mention two main ones.

Deliver measurable results

The first is the focus on sales results. Inbound Marketing facilitates return on investment.

In other words, if you prove how profitable your strategy was, what reasons would the client have for terminating the contract?

Revenue increase

The second is the opening of the market itself that working a Digital Marketing of results brings.

You become a provider of business opportunities to your customers, much more strategic than just a provider of communication.

But what exactly is your agency selling?

A machine of predictable and scalable growth. It sounds like a dream product, doesn’t it?

But what services do we create a growth machine with? With services related to a Digital Marketing sales funnel:

  • TO GENERATE VISITORS
  • TO TURN VISITORS INTO LEADS
  • PREPARING OPPORTUNITIES
  • TO TURN OPPORTUNITIES INTO SALES

Inbound Marketing Future Projections

Inbound Marketing has already proven to be a methodology that works and delivers measurable results for those who apply it.

Even though it is very new, it is already a strategy present in several companies worldwide.

Therefore, it is never too late to invest in Inbound Marketing, as the future may bring even more possibilities.

As tools and algorithms advance, we will extract more and more information about our Leads. This can provide us with an increasingly convenient and customer-optimized sales process.

Furthermore, with the evolution of the increasingly mobile internet, we will have a personalized and frequent relationship with the customer.

More and more people use different online channels – on other devices – to communicate and search for information.

Categories
Uncategorized

How Digital Marketing Can Assure Your Budding Startup A Sure Success?

Digital Marketing has turned out to be one of the worthwhile type of promoting strategy for brands who wish to develop their business radically and effectively. Digital Marketing refers to showcasing with the assistance of digital channels or mediums, for example, websites, social media platforms, blogs, web journals, email, applications, and so on. It helps to connect with a large audience everywhere, produce successful leads and therefore generate income. 

Some benefits of Digital Marketing that can work excellent for your sprouting startup:

  •  Improve your visibility– No matter whether the size of the business is small, medium or large, with digital marketing, every organization can create consistent and solid branding. Promoting your brand/business is the most ideal approach to take it to the next level. With online marketing, you can expand your brand or item’s visibility in the new areas with the correct audience for your business.
  • Target the potential audience– Digital Marketing now becomes a boon to the brands who precisely want to target that audience which people you want while online marketing. You can now target the audience in terms of interest, age, geographical locations, etc. The definition of audience targeting is exactly what you’d expect. It’s the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment.
  • More conversion and better revenue- One of the most primary part of the business is marketing and it also performs an important role in making the business a success and generates revenue. Conversion in digital marketing means how many visitors of a business website are actually converting into customers. The businesses online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go waste. If your conversion rate is higher, then the revenue will be greater.
  • Genuine Engagement– It is to be remembered that customers are the ones who help to prosper the business. Creating customer loyalty means developing long-term relationships with your customers. This relationship fosters the spread of social proof (like 5-star reviews & high engagement) and repeat customers that increase increases brand loyalty to a large extent.
  • Mobile-friendly approach: If your brand has a responsive design, then it has more plus points than that brand doesn’t have. Whether you’re sitting or moving from one place to another, you would opt for your mobile phone for your work. So every business should have a responsive website that helps in increasing the conversion rate.
  • Earn People’s Trust– Trust is one of the most fundamental parts inside connections and there is actually no distinction with regards to digital marketing and brand content. Expanded trust with an individual or brand will regularly lead you to cooperate, connect with and devour content that the brand creates all the more as often as possible.

Few techniques that can work impressively for your startup are listed below:

  1. Search Engine Optimization(SEO)
  2. Social Media Management(SMM)
  3. Pay-Per-Click(PPC)
  4. Email Marketing
  5. Content Marketing
  6. Video Marketing

Digital marketing is evolving day by day. It is actually the future of the business. No sector can survive without the use of the internet and adopting the digital marketing. Also, this will never remain same and changes are coming with the new trends that are out of the box. Organizations should understand this business essentiality which helps them to grow tremendously on the basis of their online presence.

Read about Digital Marketing Services provided by Snowflakes software.

Leave behind the traditional thinking and tactics, the modern era is all digital, take the benefit as much as possible from it!

Categories
Online Marketing

Online Marketing Management and Solution

It is important to build up a successful relationship between your business and customers. Different strategies are implemented by business owners to enhance their business visibility and profitability. Internet become one of the fundamental needs in web marketing. It offers a wide marketing opportunity to connect with the world. Online marketing (Internet Marketing) comprises a broad range of tactics and strategies to engage with customers and find new business opportunity. The marketing trend become more and more popular due to the significant use of internet. Online marketing simplify the various business aspects like tracking, store and analyze the customers data. Nature of the current market trends and spy on competitors with online marketing will surely proven a blessing for our business. Online marketing has many benefits including cost effective, flexibility, strong business relationship, effective statistical result and of course business visibility.

Now there are two things online marketing contributes to our business i.e management and solution. It is vital to manage business in such a way so that your business remain in demand constantly. Further, a comprehensive solution to business’s milestone is also important. Business management enable you to track your business and customers in order to organize a blueprint.

Online marketing benefits business in terms of management as:

  • Spy on competitors
  • Help to organize customer data
  • Help in decision making process
  • Better control to business

Better online marketing means better business management and hence better control to your business. So managing business with productive online marketing is important.

Now the another side of online marketing is business solution. This is the essential side of online marketing for business success. Business management online strongly associated with business solution. Effective business management online resulting in effective business solution. Further, online marketing provide a better scope to your business in international market.

Following are the benefits of business solution through online marketing as:

  • Drive quality traffic to business.
  • Business exposure
  • Stay ahead in competition
  • Grow customer constantly

Online marketing include a wide range of powerful tools and methods to promote business throughout the world. Know your targeted audience and design, develop and connect through an effective online marketing strategies. Online or internet marketing enable you to enhance your business by various social media platform. Reduce the barrier of distance from your customers and build a strong relationship to retain your business one step ahead in this competitive age.

Categories
Online Marketing SEO

10 Effective Techniques That will Help You To Gain Quality Backlinks

SEO is an advanced way to make any website error free & user friendly. In the past few years, there were a small group of people who knew about search engine optimization. But, now time has changed & everyone first plans the SEO techniques & then design website accordingly. It has been proved in the past many researches that SEO is the only method through which business owners can easily gain the profit in their business. Search engine optimization provides the benefits that no other techniques can do such as gain quality traffic, get visibility, boost brand awareness and productivity.

Now everyone is fully aware about SEO and it’s benefits. But, what are the main reasons that most of the websites are not getting good rank on Google and does not succeed in their business as their competitors are. There may be a lack of business plan for SEO, knowledge of SEO, implementation of SEO or any other related things.

SEO doesn’t mean you just need to focus once on your website & if you think like that,you have not understood SEO properly. In a fine language, it is a steady process to optimize and gain more & more traffic on the website.

Basically, the most important elements needed in SEO are traffic and search engine ranking. These both are interlinked with each other & complement each other together. You cannot get more traffic without impressing search engines and even not rank on Google without getting quality traffic on website. So, what is the first question that comes in your mind?…Is that how you can impress the search engine or get traffic on website? If yes, then start to focus on the user’s requirements and your backlink strategies.

To gain the quality backlinks, you just need to focus on the following SEO techniques:

1. Analyze Website

To start any backlink gaining process, it is very important to look once on the website content and usability. It is the top most reason to fail in getting the backlinks because no one is interested in providing backlink such website which is not relevant to users.

2. Social Media Sharing

Social media platform is the most important place to engage with targeted audiences and attract others who may provide the backlinks to your website. You can also, get direct backlinks from social media sites by adding website on your business profile and sharing the website’s blog posts, video, images, etc.

3. Video Sharing

As video is more appealing than any other promotional stuff. People get attracted more towards video than any other media. You can gain backlinks using video submission on different video sharing/submission websites.

4. Guest Blogging

Guest blogging is an important process to get the quality backlinks from different websites. There are many websites which accept guest blogging so you can search those websites and contribute in their guest blogging. By adding your website link on your guest post, the reader may also visit your website.

6. Give Testimonials

Testimonial, you all are very well aware about that, but do you know that you can gain backlinks through testimonials. You can provide the testimonial to your service provider & also you can ask them to add your website link on their website.

8. Ask for Backlinks

If you are in the initial stage of your business, so this one is the very important and powerful technique to gain the backlinks. Just make an appealing email and send it to your friends, relatives, clients that have their own blog or website. The point that you should keep in mind is that the website must be related to your niche and having good domain authority.

9. List Site on High Domain Authority Directories

There are many directories in which you can submit your website and gain the quality backlinks. But with that, there are also some websites which have no real values and may harm your website as well. So, gaining traffic from directory submission is good, but only from trusted websites.

10. Broken Link Exchange

It is time consuming, but a great way to get backlinks from other website. You just need to find the website that consists broken links and contact them about that. Also, suggest them to replace that dead link with your link.